"Talk. They Hear You."
The "Talk. They Hear You." Campaign empowers parents and caregivers to talk with children early about alcohol and other drug use. Safe Yakima Valley supports and promotes the campaign across Yakima County to increase parents’ awareness of the prevalence and risk of underage drinking and substance use.
Click here for parent/caregiver resources for scripting and other tools:
Safe Yakima Valley's
"Talk. They Hear You." Campaigns
Billboard Campaigns
Safe Yakima Valley funds and supports a "Talk. They Hear You." Billboard Campaign each year. The billboards reach approximately 450,000 people a month.
PSA Townsquare Media Radio
Safe Yakima Valley funds and supports public service announcements aired on Townsquare Media to reach parents in the Yakima County. The PSAs emphasize the importance of talking about substance use to youth.
Outreach Events
Safe Yakima Valley participates in numerous outreach events throughout the year, distributing flyers and valuable information to parents. These resources help guide conversations with their youth about substance use and alcohol.
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Social Media Blitz
Safe Yakima Valley consistently posts "Talk. They Hear You." information and resources on our social media.